Otto Carbajal

Content Engineer

Graphic Designer

Otto Carbajal

Content Engineer

Graphic Designer

  • Establish flexible plan

  • Account for unknowns

  • Adjust to project needs

  • Arrive to team solution

Web Builder Specialist

 

Creative

Focused

Teammate

Learning by doing Prepares me to anticipate & respond to the unexpected.

With over 20 years expertise in print graphic design, along with a proficiency in content engineering (varying levels of skill & hands-on experience), I use tools for print and digital platforms to deliver results. I handle relationships with cross-functional content teams (developers, visual designers, and authors) to seek reusable ways to automate and publish content for apps & print publications. I provide process and production workflow solutions for managing content while ensuring brand identity.

  • GRAPHIC DESIGNER
    My 20+ years experience as graphic designer helps create user-center experiences with meticulous attention to detail in developing and producing print & digital content. I ensure brand alignment between program components on both platforms. I build prototypes in InDesign, construct InDesign XML templates, reformat XML source code; find out more, see Featured Work. I am also able to test & revise a document type definition (DTD) and use Adobe InDesign GREPS at a basic level.

    CONTENT ENGINEER
    I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, delivering content workflows, and provide solutions for the management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.

    Combining both skillsets:

    • Use XPath with InDesign Styles to create XML structured templates

    • Define patterns in InDesign content with XML rules; see Demos

    • Validate structured XML for print & digital app consumption using Entity Relation Diagrams

    • Build data models for CMS databases export as XML for InDesign; see Directus CMS

    • Construct an authoring framework in Oxygen XML; see Demos

    • Extract metadata from InDesign files for WoodWing

    VIEW RESUME

  • BASIC

    Alfresco (DAM)

    Aquia DAM (Widen)

    DITA & DITA Maps

    Excel

    GitHub

    Keynote

    Mural

    Powerpoint

    Sharepoint

    Smartsheet

    XPath

    INTERMEDIATE


    Accessibility

    Adobe Rush

    Agile Workflow

    Confluence

    HTML & CSS

    Data Model

    Directus CMS

    JIRA

    Miro

    Notion

    Oxygen XML Editor

    XML & WoodWing

    ADVANCED

    Adobe CS

    • InDesign

    • Illustrator

    • Photoshop

    Brand Identity

    Design

    Digital Workflow

    Logos

    Print Workflow

    • Prototype

    • Style Guide

    • Template

    • Design Review

    • Publish

    XML INDD Template

  • CLIENTS

    • HMH
    • SCHOLASTIC
    • AERDF
    • BGCA
    • AMPLIFY
    • TRIUMPH LEARNING
    • BEARPORT PUB
    • CURRICULUM ASSOC
    • GIRLS INC DC
    • EVC

    PORTFOLIO

    ThisCOLLECTION of print and digital designs are projects I have worked on over the years. They include logos, brand identity, digital prototypes, templates in print, and technical documentation. Also included are retouched images (in vector file format and in psd file), customized html & css source code and tagging of content in XML using XPath. Projects ranged from prototype to print ready and digital ready templates.

    As part of my ongoing professional development, I subscribe to online courses with a structured learning path to help me learn print and digital tools.