Otto Carbajal

Content Engineer

Graphic Designer

Otto Carbajal

Content Engineer

Graphic Designer

  • Establish flexible plan

  • Account for unknowns

  • Adjust to project needs

  • Arrive to team solution

Web Builder Specialist

 

Creative

Focused

Teammate

Learning by doing Prepares me to anticipate & respond to the unexpected.

With over 20 years expertise in print graphic design, along with a proficiency in content engineering (varying levels of skill & hands-on experience), I use tools for print and digital platforms to deliver results. I handle relationships with cross-functional content teams (developers, visual designers, and authors) to seek reusable ways to automate and publish content for apps & print publications. I provide process and production workflow solutions for managing content while ensuring brand identity.

  • GRAPHIC DESIGNER
    My 20+ years experience as graphic designer helps create user-center experiences with meticulous attention to detail in developing and producing print & digital content. I ensure brand alignment between program components on both platforms. I build prototypes in InDesign, construct InDesign XML templates, reformat XML source code; find out more, see Featured Work. I am also able to test & revise a document type definition (DTD) and use Adobe InDesign GREPS at a basic level.

    CONTENT ENGINEER
    I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, delivering content workflows, and provide solutions for the management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.

    Combining both skillsets:

    • Use XPath with InDesign Styles to create XML structured templates

    • Define patterns in InDesign content with XML rules; see Demos

    • Validate structured XML for print & digital app consumption using Entity Relation Diagrams

    • Build data models for CMS databases export as XML for InDesign; see Directus CMS

    • Construct an authoring framework in Oxygen XML; see Demos

    • Extract metadata from InDesign files for WoodWing

    VIEW RESUME

  • BASIC
    DITA & DITA Maps
    Aquia DAM (Widen)
    XPath
    Alfresco
    Powerpoint
    Excel
    GitHub
    Keynote
    Mural

    INTERMEDIATE
    Agile
    Accessibility
    Confluence
    HTML & CSS
    Data Model
    Directus CMS
    JIRA
    Miro
    Notion
    Oxygen XML Editor
    XML & WoodWing

    ADVANCED
    Adobe CS
    InDesign
    Photoshop
    Illustrator
    Brand Identity
    Design
    Logos
    Production
    XML INDD Template

  • CLIENTS

    • HMH
    • SCHOLASTIC
    • AERDF
    • BGCA
    • AMPLIFY
    • TRIUMPH LEARNING
    • BEARPORT PUB
    • CURRICULUM ASSOC
    • GIRLS INC DC
    • EVC

    PORTFOLIO

    This COLLECTION of print and digital designs are projects I have worked on over the years. They include logos, brand identity, digital prototypes, templates in print, and technical documentation. Also included are retouched images (in vector file format and in psd file), customized html & css source code and tagging of content in XML using XPath. Projects ranged from prototype to print ready and digital ready templates.

    As part of my ongoing professional development, I subscribe to online courses with a structured learning path to help me learn print and digital tools.