Otto Carbajal

Content Engineer

Graphic Designer

Otto Carbajal

Content Engineer

Graphic Designer

  • Establish flexible plan

  • Account for unknowns

  • Adjust to project needs

  • Arrive to team solution

Web Builder Specialist

Creative

Focused

Teammate

Learning by doing Prepares me to anticipate & respond to the unexpected.

With over 20 years expertise in print graphic design, hands-on experience in content engineering with varying levels of skill in digital design, I use tools for both platforms to deliver results. I handle relationships with cross-functional content teams (developers and authors) to seek reusable ways to automate and publish content for digital platforms & print publications and provide workflow solutions for managing content while ensuring brand identity.

  • GRAPHIC DESIGNER
    My 20+ years experience as graphic designer helps create user-center experiences, proficient graphic and instructional design, and with meticulous attention to detail conceptualize, develop, and produce digital designs. I ensure brand alignment between program components on all platforms. I work up prototypes in InDesign, construct InDesign XML templates, reformat XML source code for InDesign import (tag to style field mapping). I am able to test & revise document type definitions (DTD) and use Adobe InDesign GREPS (basic level).

    CONTENT ENGINEER
    I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, and delivering content workflows (print-to-digital & digital-only), and provide solutions for management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.

    As Graphic Designer-Content Engineer, I applied my skillset in the following ways:

    ✅ Use XPath with InDesign Styles to create XML structured templates

    ✅ Define patterns in InDesign content with XML rules; See Demos.

    ✅ Validate structured XML for print & digital app consumption using Entity Relation Diagrams

    ✅ Build data models for CMS databases export as XML for InDesign; See Directus CMS.

    ✅ Constructed an authoring framework in Oxygen XML; See Demos.

    ✅ Extracted metadata from InDesign files for WoodWing.

    VIEW RESUME

  • BASIC
    DITA & DITA Maps
    Aquia DAM (Widen)
    XPath
    Alfresco
    Powerpoint
    Excel
    GitHub
    Keynote
    Mural

    INTERMEDIATE
    Agile
    Accessibility
    Confluence
    HTML & CSS
    Data Model
    Directus CMS
    JIRA
    Miro
    Notion
    Oxygen XML Editor
    XML & WoodWing

    ADVANCED
    Adobe CS
    InDesign
    Photoshop
    Illustrator
    Brand Identity
    Design
    Logos
    Production
    XML INDD Template

  • CLIENTS

    • HMH
    • SCHOLASTIC
    • AERDF
    • BGCA
    • AMPLIFY
    • TRIUMPH LEARNING
    • BEARPORT PUB
    • CURRICULUM ASSOC
    • GIRLS INC DC
    • EVC

    PORTFOLIO

    COLLECTION of projects in print and in digital design that include logos, brand identity, and visual templates and guidelines I have developed over the years. In each task, I retouched images, vector files, psds files, & customized html & css, making use of script libraries. Projects ranged from ideation to templates, and experiments using tools for professional development.