Otto Carbajal

Graphic Designer

Content Engineer

✅ Establish a flexible plan

✅ Account for the unknowns

✅ Adjust to the project needs

✅ Arrive to a team solution

Wix | Squarespace Website Builder Specialist

SCROLL DOWN

Creative

Focused

Teammate

Learning by doing Prepares me to anticipate & respond to the unexpected.

With over 20 years expertise in print graphic design, 3+ years hands-on experience in content engineering, and varying levels of skill in digital design, I use tools for both platforms to deliver results. I handle relationships with cross-functional content teams (developers and authors) to seek reusable ways to automate and publish content for digital platforms & print publications and provide workflow solutions for managing content while ensuring brand identity.

  • GRAPHIC DESIGNER
    My 20+ years experience as graphic designer helps create user-center experiences, proficient graphic and instructional design, and with meticulous attention to detail conceptualize, develop, and produce digital designs. I ensure brand alignment between program components on all platforms. I work up prototypes in InDesign, construct InDesign XML templates, reformat XML source code for InDesign import (tag to style field mapping). I am able to test & revise document type definitions (DTD) and use Adobe InDesign GREPS (basic level).

    CONTENT ENGINEER
    I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, and delivering content workflows (print-to-digital & digital-only), and provide solutions for management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.

    GRAPHIC DESIGNER | CONTENT ENGINEER
    Applying my skillset as a graphic designer and as a content engineer, I able to:

    ✅ Use XPath with InDesign Styles to create XML structured templates

    ✅ Define patterns in InDesign content with XML rules; See Demos.

    ✅ Validate structured XML for print & digital app consumption using Entity Relation Diagrams

    ✅ Build data models for CMS databases export as XML for InDesign; See Directus CMS.

    ✅ Constructed an authoring framework in Oxygen XML; See Demos.

    ✅ Extracted metadata from InDesign files for WoodWing.

    VIEW RESUME

  • BASIC
    DITA & DITA Maps PRINT | WEB
    Aquia DAM - Widen PRINT | WEB
    XPath PRINT | WEB
    Alfresco PRINT
    Powerpoint PRINT | WEB
    Excel PRINT | WEB
    GitHub WEB
    Keynote PRINT | WEB

    INTERMEDIATE
    Agile PRINT
    Accessibility PRINT | WEB
    Confluence & JIRA PRINT
    HTML & CSS PRINT | WEB
    Data Model PRINT | WEB
    Directus CMS PRINT | WEB
    Miro & Notion WEB
    Oxygen XML Editor PRINT | WEB
    XML & WoodWing PRINT | WEB

    ADVANCED
    Adobe CS PRINT | WEB
    InDesign PRINT | WEB
    Photoshop PRINT | WEB
    Illustrator PRINT | WEB
    Brand Identity PRINT | WEB
    Design PRINT | WEB
    Logos PRINT | WEB
    Production PRINT | WEB
    XML INDD Template PRINT | WEB

  • CLIENTS

    • HOUGHTON MIFFLIN HARCOURT
    • SCHOLASTIC
    • AERDF
    • BOYS & GIRLS CLUB OF AMERICA
    • AMPLIFY
    • TRIUMPH LEARNING
    • BEARPORT PUBLISHING


    PORTFOLIO

    Collection of Ideas: Projects in print and in digital design that include logos, brand identity, and visual templates and guidelines I have developed over the years. In each task, I retouched images, vector files, psds files, & customized html & css, making use of script libraries. Projects ranged from ideation to templates, and experiments using tools for professional development.

Let's Build Something Together!