“Learning by doing.” My core principle. It prepares me to anticipate the unexpected and respond. With 20+ years experience in graphic design, 3+ years in content engineering, and varying levels of skill in digital, I use tools for print and digital to deliver results and handle relationships with cross-functional content teams. I seek reusable ways to automate and publish content for platforms and publications, provide workflow solutions for managing content, and ensure brand identity.

GRAPHIC DESIGNER
My 20+ years experience as graphic designer helps create user-center experiences, proficient graphic and instructional design, and with meticulous attention to detail conceptualize, develop, and produce digital designs. I ensure brand alignment between program components on all platforms. I work up prototypes in InDesign, construct InDesign XML templates, reformat XML source code for InDesign import (apply tags to styles mapping). I am able to test & revise document type definitions (DTD) and use Adobe InDesign GREPS (basic level).

CONTENT ENGINEER
I help author many processes and procedures for editorial teams, work with development teams discovering, assessing, and delivering content workflows (print-to-digital & digital-only), and provide solutions for management of digital assets. I implement reusable automated ways to publish digital content for application developers from print tools like Adobe InDesign. I am knowledgeable in extracting metadata from print for digital apps in development and capable of understanding complex technical project details to communicate them simply to non-technical audiences.

GRAPHIC DESIGNER | CONTENT ENGINEER
With a combination of skillsets as graphic designer and content engineer, I:

✅ Use XPath with InDesign Styles to create XML structured templates and define patterns in the content with XML rules, see website demo.

✅ Validate structured XML for print & digital app consumption with Entity Relation Diagrams

✅ Build data models for CMS databases export as XML for InDesign eg, Directus CMS.

✅ Constructed an authoring framework in Oxygen XML, see website demo

✅ Extracted metadata from InDesign files for WoodWing.

VIEW RESUME

BASIC
DITA & DITA Maps PRINT | WEB
Aquia DAM - Widen PRINT | WEB
XPath PRINT | WEB

INTERMEDIATE
Agile PRINT
Accessibility PRINT | WEB
Confluence & JIRA PRINT
HTML & CSS PRINT | WEB
Data Model PRINT | WEB
Directus CMS PRINT | WEB
Miro & Notion WEB
Oxygen XML Editor PRINT | WEB
XML & WoodWing PRINT | WEB

ADVANCED
Adobe CS PRINT | WEB
Brand Identity PRINT | WEB
Design PRINT | WEB
Logos PRINT | WEB
Production PRINT | WEB
XML INDD Template PRINT | WEB

CLIENTS

• HOUGHTON MIFFLIN HARCOURT
• SCHOLASTIC
• AERDF
• BOYS & GIRLS CLUB OF AMERICA
• AMPLIFY
• TRIUMPH LEARNING
• BEARPORT

PORTFOLIO

Collection of Ideas in web & print design, logos, and other projects developed over the years. I used vectors, psds, html & css, script libraries. The work was crafted to fit the pedagogy needs of the client.

Let’s Build Something Together!
osancheznyc@gmail.com
(917) 687-5979